WHO ARE WE?
A collective of creatives who strive to marry campus culture with real-world marketing.
Think of us as part agency and part social hub where you can meet like-minded individuals and collaborate with real clients. We aim to be tastemakers, bridging the gap between student talent and the independent businesses that keep our community vibrant.
GET TO KNOW US
Paris, Founder
Hello! I'm Paris a digital strategist, communications specialist, and visual storyteller with a background spanning corporate communications, financial technology, and public infrastructure. I'm currently pursuing a Bachelor of Arts in Media Communications and Screen & Culture Studies from the University of Melbourne and hold a Diploma in Animation and Visual Effects from Nanyang Polytechnic.
My professional experience includes developing internal branding and leadership collateral for the Monetary Authority of Singapore, driving SEO-backed content at Straits Financial Group, and illustrating public campaigns for the Land Transport Authority.
With a personal love for the arts and third-space communities, my goal for NICHE aims to bridge the gap between creative storytelling and performance marketing, focusing on helping brands build authentic, high-impact identities that drive engagement across all markets.
Issac Lim, Co-Founder
HELLO!! I’m a third year student currently studying commerce at the University of Melbourne, double majoring in marketing and management!
Creatively, I'm into ANYTHING visual - posters, menus, videos, signs, logos and even web design! I enjoy videography and putting together visuals and videos that feel hella clean and engaging. In my own time, I like playing basketball with friends, gaming, reading, being in nature and basically any excuse to spend time with animals hahaha. My favourite animal is a polar bear!
Alongside my studies, I’ve been working as a freelance creative, under @kloudmatters (IG), a marketing agency in Singapore, where I’ve gained so much experience with hard skills graphic design, video editing, content shoots and many more!
I would love for Niche to grow into a space where we all can experiment, take creative risks, while also helping all the small brands out there STAND OUT.
I also hope that Niche will become the platform for aspiring creatives just like me to gain real experience, learn, grow and collaborate with one another and build work that they are proud of while creating meaningful work for small businesses!
As Internal Vice President, I mainly take charge of our project teams, helping to coordinate everyone, keep things moving, and make sure we’re all on the same page. Always happy to bounce around ideas, lend a hand on projects, or just chat about anything! Looking forward to creating cool things together!
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Nate, Co-Founder
Hi there, im Nate, your VP @ Niche and heres a quick intro to me.
I believe the most meaningful work begins with a simple goal: to leave people, teams and communities better than we found them. Through experiences in investment research, market strategy and team projects, I’ve learned to approach challenges with curiosity, discipline and an open mind. Most recently, my work at Red Beacon Asset Management strengthened my interest in finance and showed me how thoughtful analysis can support better decisions and real-world outcomes.
Football has also shaped a big part of who I am. I love the energy of the game, the friendships it creates and the shared commitment required to succeed as a team. Being part of the University of Melbourne’s Silver League futsal championship team reminded me that progress comes from resilience, trust and showing up for one another.
Outside of work and study, I enjoy spending time with friends, trying new food and staying active. I value genuine connection and hope to contribute positively wherever I go.
Joanna John Nathan, Secretary
My interest in supporting small businesses started in school, when I co-founded two clubs that worked directly with local businesses in Singapore. The Zero Food Waste initiative, partnered with the Fridge Restock community in Singapore, taught me how small businesses have to promote their message and build their brand to ensure their message is spread and supports their goals. My theatre club, working with Gateway Theatre Singapore, taught me how to work with a client: understanding their vision, translating it into promotional materials, and adapting designs based on feedback until it truly reflected what they wanted.
These experiences drew me to join Niche, founded on the belief that small businesses deserve a marketing partner that takes the time to understand and meticulously translate their brand values. At Niche, our aim is simple: give small business owners one less thing to worry about, so they can focus on what they do best.
As Secretary, I handle the behind-the-scenes work that keeps Niche running smoothly. From managing forms to meetings, I believe these behind-the-scenes tasks allow the rest of the team to focus on doing creative work for our clients. If you'd like to learn more about Niche or explore how we can support your business, feel free to reach out!
Claressa Loo, Finance Manager
I'm Claressa, NICHE's Finance Manager. With a background in business and hands-on experience across marketing, I have developed a strong interest in how brands connect with people through creative ideas and meaningful experiences. My experience spans social media strategy, content creation, branding, and working with businesses to develop marketing initiatives. Through these experiences, I have learned that marketing is not just about promoting a product, but about understanding people and creating something that resonates with them.
I joined NICHE Marketing because I wanted to be part of something that brings this mindset to life. As a student, I understand how difficult it can be to gain meaningful, real-world experience beyond the classroom. I saw NICHE as an opportunity to help create a platform where students can collaborate, experiment, and apply what they learn to real projects while working alongside other passionate and creative individuals.
Although I joined as the Finance Manager, I am excited to contribute beyond the numbers and be involved in shaping NICHE’s growth and direction. I hope to bring my marketing experience, business perspective, and creativity to the team while learning from the people around me. Can't wait for us to work together!!